Chapter 6
Identify and Meet a Market Need

In Chapter 6, you learned the importance of customers, competition, and market research. Many businesses offer customer loyalty plans to keep their customers coming back. Explore the following website and learn more about customer loyalty plans.

http://www.delta.com/skymiles/index.jsp

1. What are some of the ways you can earn miles in the Delta Skymiles Program?

2. What is the mileage requirement for one coach/economy class ticket?

3. Why do you think Delta rewards customers with the Skymiles Program?